Puma’s soccer heritage dates back to 1948 when Rudolf Dassler, Adi Dassler’s brother, split from Adidas to form his own company. Puma’s King boot, introduced in the 1960s, became legendary thanks to players like Pelé, Diego Maradona, and Johan Cruyff. In the 21st century, Puma shifted focus to speed and agility, launching the V1.06 series in 2006 and later the Future and Ultra silos. Neymar Jr. became Puma’s flagship player in 2020, revitalizing the brand’s soccer boot lineup and marketing strategy.