New Balance’s involvement in soccer dates back decades but gained prominence in the 2010s when it rebranded its Warrior Sports division into New Balance Football. Their first widely recognized boots, the Visaro and Furon, debuted in 2015. These boots focused on playmakers and attackers, respectively. Today, New Balance has gained credibility with models like the Tekela and Furon v7, worn by stars like Sadio Mané and Bukayo Saka, making it a growing force in the industry.